Do you have the time to analyze your strategic marketplace? Do you know what direction your primary and secondary competitors, customers, and vendors are headed? Are there opportunities to cooperate and find competitive advantages in the marketplace? Very often these opportunities can open new doors, but without the time and care to analyze them it is all too easy to miss the true opportunities, and instead end up in an alliance that is all glitter and no gold (remember the internet bubble?).
The LPA partners successfully entered new marketplaces and broadened and enhanced our company’s offerings through strategic alliances that benefited both parties.