Usually, proceeding in the ordinary course is the path of least resistance. But should you re-examine the choices that are implicit in your existing product emphases to see if you could profit from a change?
Have you heard of the company where one product line generated eighty percent of the volume and twenty percent of the profit? That company, by definition, had other product lines that were generating eighty percent of the profits and only providing twenty percent of the revenue. While most companies present far more complex pictures, the premise remains – could you benefit from an analysis of your product lines and customer base to understand better where your strengths are today? In the course of day-to-day business it is rare to have the time to do these types of analyses. We understand the difficulty of seeing the forest for the trees when most of your time is spent simply searching for some daylight.